THEME: M.I.C.E.

MICE is a type of tourism in which large groups of people gather at a particular place for a particular purpose. MICE tourism comprises services like transport, accommodation, technical support, event management, etc. India is one such. Today, hotels and major tourist resorts are becoming a center for the attraction of meetings, gatherings, planning, conferences and other activities that involves a large number of people. This all the event management, with any purpose, is included in such activities and summarily a new concept MICE is derived from it.

MICE tourism includes the whole management, planning, booking and other facilities that are required to facilitate Meetings, Incentives, Conferences, and Exhibitions at any destination.  The country hosts some world-class convention centers, exhibition halls, etc. which attract business tycoons from all over the world to organize their events in India. Some of the famous MICE destinations in India are Delhi, Gurugram, Mumbai, Chennai, Hyderabad, Bangalore, Cochin, and many more.  Though MICE tourism mainly focuses on business activities, it’s another objective is to make the whole event of meetings and conferences enjoyable and hassle-free for attendees. MICE events can be organized at all levels - regional level, national level or even international level.